Ethical AI Advisory
An ethical approach to AI
The current and rapid rise of AI presents numerous challenges and opportunities for humankind. Gartner predicts that 85% of all AI projects in the next two years will have erroneous outcomes. Adopting an ethical approach to the development and use of AI works to ensure organisations, leaders, and developers are aware of the potential dangers of AI and by integrating ethical principles into the design, development and deployment of AI, seek to avoid any potential harm.
Ethical AI Advisory is a consulting firm led by global experts in Artificial Intelligence and Organisational Behaviour, assisting leaders and organisations to develop and integrate ethical AI.
Ethical AI Services
Adair Morse
Check out the video below to find out how your organisation can design and deploy AI Ethically.
- Incorporate AI Ethics and Human Rights Frameworks into strategy and operations
- Deploy AI Ethics and Human Rights Tool Kits
- Develop awareness around data gaps in regard to diversity and inclusion
- Increase AI awareness and knowledge in leadership teams
By utilising the services of Ethical AI Advisory organisations can build sustainable and ethical operations, mitigating the potential risks posed by AI and further develop their leadership team.
Responsible AI
Responsible AI is critical in ensuring the ethical and appropriate application of AI technology, which is the fastest growing technology sector in the world.

Ethical AI Frameworks
& Toolkits
Services include programs to help organisations understand and deploy the principles of ethics in technology and those specific to AI. The frameworks detail the requirements of the principles and the Toolkits help approaches to development of technology features.

Leadership Team AI Awareness
& Education

Mentoring & Coaching

Keynote Speaking

Trinity Robot
Trinity is an AI software robot that supports humans giving speeches, lectures or teaching. It also acts as a Student Assistant that can answer questions humans have. Trinity is in early stage prototype developed as an Ethical AI.
Why Ethical AI?
With around US$38bn invested in AI in the last 12 months and growing twelve-fold over the next 5 years, AI is the fastest growing tech sector in the world. With AI due to replace millions of jobs in the next few years and fundamentally change the way business is done and how we live our lives, the most important question to ask is – how will we undertake this transformation ethically?
Today the technology is far in advance of where government legislation or regulations are, and as such the potential for AI to be designed, trained and deployed in a way that may disadvantage certain groups of people, negatively affect the environment and generate erroneous outcomes, is high. In fact, Gartner predicts that 85% of all AI projects in the next 2 years will have erroneous outcomes.
A solution for this is to implement Ethical frameworks that guide organisations, leaders, and developers towards AI being developed and deployed for good.
AI that is designed ethically is created with human centred values, the environment, security, privacy, safety, contestability, transparency and accountability at its core. This type of AI has the potential to greatly improve the human experience, productivity, intelligence, health and the quality of life for individuals, society, business and the environment.
With a deep interest and knowledge in the ethics of AI and AI for good, Ethical AI Advisory has established itself as the go-to agency for advice related to AI Ethics and Human Rights.