Privacy Policy

Ethical AI Advisory’s Online Privacy Policy Highlights


This page highlights some of the key elements of our Online Privacy Policy. Both this page and our Online Privacy Policy apply to, the official website of Ethical AI Advisory (the “Site”), which we publish for our various products and services, tools or functionality. For more information, please read our complete Online Privacy Policy (also on this page).


Information Collected

There are two types of information that we obtain from you when you visit the Site:

  • Personal information that’s collected by our usage of cookies and similar functionality (please see the section titled Cookies (not the delicious kind, unfortunately) Analytics, and Similar Functionality within the complete Online Privacy Policy; and
  • Personal information that you voluntarily provide to us when you choose to contact Ethical AI Advisory through the Site.


Uses of Information

We use personal information for the following purposes: • to communicate with you directly, including via email, text, phone and/or online chat; • for Ethical AI Advisory’s internal business purposes; • to administer the Site and make visiting the Site a better experience for you; • to gather information about how people are engaging with, and enjoying, the videos that are displayed on the Site We do not sell or rent your personal information to any third party data vendors. Any further questions you may have about how third parties will have access to any personal information gathered through the site can be answered by referring to the complete Online Privacy Policy.



Contacting Us

Questions about this highlights page or our Online Privacy Policy may be sent to:




Online Privacy Policy


Thank you for visiting Ethical AI Advisory online resources and viewing this privacy policy. We use this policy to tell you about the types of information we collect from you when you visit our Site.


More specifically, this policy tells you:

    • The types of information we collect, how we collect it, how long we keep it, as well as why we collect it;
    • The ways in which we use, share and protect that information;
    • Details regarding third parties’ (such as cookies and analytics functionality) usage of that information; and
    • How you can control the collection of that information.


By using our Site, you are signifying to us that you agree with this policy. Although the Site may contain links to other websites controlled by third parties, you should be aware that we are not responsible for the privacy practices of those, or any other, sites. If you have questions about how those websites collect and use data, you should carefully read those sites’ privacy policies.


From time to time, but no less than once per year, Ethical AI Advisory undertakes a review of this policy to ensure that it accurately reflects Ethical AI Advisory’s information handling practices. Any changes that need to be made will be added to this policy and a new version will be posted on the Site.


This privacy policy was amended on October 5, 2018 and is effective as of that date.



Some Important Vocabulary

This privacy policy is a legal document, so clarity is important. We’ll use this section to let you know about some words that have special meanings whenever you see them in this policy. Let’s start with the word “policy” itself: when we reference “this policy”, “this privacy policy” and “our policy”, we mean the Ethical AI Advisory Online Privacy Policy you are reading now. Wherever we say “Ethical AI Advisory” or “we”, “us” or “our”, we mean Ethical AI Advisory and its affiliates. We use the words “you” and “your” to mean you, the reader, and other visitors to our Site, who are, in all cases, over the age of 18. This age requirement is discussed in more detail later in this policy.


Whenever we reference “this Site”, “our Site” or “the Site”, we mean the Ethical AI Advisory website found at and such others as we may make available from time to time.


Furthermore, when we refer to “personal information”, we mean information that can be used to identify you or that can be easily linked to you. For example, the following types of information would be considered “personal information” for the purposes of this policy:

  • Your name;
  • Your address;
  • Your email address;
  • Your location data (for example, the location data function on your smart phone);
  • Your IP address; and/or
  • A cookie ID.


Last, but definitely not least, when we use the term “sensitive information”, we are referring to specific types of personal information. This includes information about an individual’s:

  • Health or mortality (including predictive genetic information);
  • Racial or ethnic origin;
  • Political opinions;
  • Trade union memberships;
  • Sexual orientation or practices; and/or
  • Genetic and/or biometric information and/or templates



Cookies (not the delicious kind, unfortunately) Analytics, and Similar Functionality

When you visit our Site, basic information is passively collected through your web browser via use of tracking technologies, such as “cookies” which utilise various files sent from our servers to your computer hard drive. In addition to cookies, the Site also utilises certain analytics functionality, and we also track engagement with the videos that are posted, from time to time, on the Site.


When you visit the Site, you are presented with the option to prevent your information from being shared with certain third parties, as well as the option to disable certain cookies. Please note that, if you do not accept cookies, you may not be able to use some portions of the Site.


More specifically, the Site utilises the following cookies and/or third party functionality:

  • Google Analytics: Usage of Google Analytics involves the collection of the following information:
    (a) online identifiers, including cookie identifiers;
    (b) IP addresses and device identifiers; and
    (c) client identifiers.
    To prevent your personal information from being transmitted to Google Analytics, we have anonymised your IP address and also utilised pseudonymous identifiers within Google Analytics.
  • Vimeo Analytics: We use Vimeo Analytics to allow videos to be displayed on the Site, as well as to track the following:
    (a) the number of times videos are clicked on;
    (b) the number of times videos are viewed; and
    (c) the IP addresses of people who are visiting (or clicking on) the videos.
  • “Functionality”: The Site also utilises self-built functionality that allows us to remember whether you have accepted (or not accepted) the usage of cookies when visiting the Site.



Information You Provide When You Contact Us Via the Site

If you choose to contact us via the Site, you are voluntarily providing personal information to as us part of the communication. More specifically, contacting Ethical AI Advisory through the Site involves the collection of the following information:

  • Your name;
  • Your email address;
  • The company you work for (as well as your role within the company);
  • Your phone number; and
  • The nature of your inquiry, as well as a brief description of what you hope to achieve by utilizing artificial intelligence.


In providing the above information for the purpose of contacting us via the Site, you are giving us your consent to collect, use and disclose that information for the purpose it is requested and for other reasonable internal business purposes. We do not share, sell, rent, or trade voluntarily submitted personal information with third parties. Furthermore, we will never add you to a marketing or email list without your explicit consent (as well as the ability to opt-out, if you change your mind).


If you don’t want us to collect this type of personal information, don’t provide it. Participation is strictly your choice.



Sensitive Information: That’s a No From Us, Dawg

We do not, and will never, collect, store, process, or transmit any sensitive information via the Site.



Legally Compelled Disclosures

We may disclose your information, including personal information, to government authorities, and to other third parties when compelled to do so by government authorities, at our discretion, or otherwise as required or permitted by law, including, but not limited to, responding to court orders and subpoenas. We may also disclose such information when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of the Site, or anyone else that could be harmed by such activities.



Business Transfer

If Ethical AI Advisory or its affiliates, or substantially all of its or their assets, are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganisation, consolidation or liquidation, personal information may be one of the transferred assets.



Your Rights

As a visitor of the Site, you have the following rights with respect to the personal information collected by the Site:

  • The right to access, update, or delete the personal information we’ve collected;
  • The right to rectify any information that may be inaccurate and/or incomplete;
  • The right to be provided with copy of your personal information in a structured, machine-readable, and commonly used format; and
  • The right to withdraw your consent at any time where we relied on such consent to process your personal information.


In order to exercise such rights, you can contact us via the methods detailed below. Please note that we may ask you to verify your identity before we respond to such requests.



How Long Do We Keep Your Data?

We keep your data only for long as necessary to achieve the purposes that we’ve detailed in this privacy policy. We keep such data for the amount of time required to comply with any legal obligations, to resolve any disputes, and/or enforce our legal agreements and policies.



Please Be a Grown Up: User Age Requirements and Children’s Privacy

United States federal law imposes special restrictions and obligations on commercial website operators who direct their operations toward, and collect and use information from children under the age of 13. We take those age-related requirements very seriously, and consistent with it do not intend for this Site to be used by children under the age of 18, and certainly not by anyone under the age of 13. Moreover, we do not knowingly collect personal information from children under the age of 13 unless permitted by law or we have obtained verifiable parental consent to do so. Absent such conditions, if we become aware that anyone under the age of 13 has submitted personal information to our Site, we will delete that information and will not use it for any purpose whatsoever. We encourage parents and legal guardians to talk with their children about the potential risks of providing personal information over the Internet.



Things Happen: We Do What We Can to Ensure Information Security

We will take all reasonable security precautions to protect your personal information provided to our Site. More specifically, the Ethical AI Advisory website is equipped with HTTPs, meaning that all communications between your browser and the website are encrypted.


Ethical AI Advisory  prides itself on our organisation-wide Culture of Security. Our security processes and procedures, as well as the security of our underlying technology, has allowed us to achieve SOC2 Type 2 Certification, as well as PCI DSS compliance.


Due to the inherently open and somewhat risky nature of the Internet, however, we cannot guarantee that your information, whether during transmission or while stored on our systems or otherwise in our care, will be free from unauthorised access or that loss, misuse, destruction or alteration will not occur. We disclaim any liability for any theft or loss of, unauthorised access or damage to or interception of any data or communications.



We Would Never. But if We Did …

In the unlikely event that Ethical AI Advisory were to breach any obligations, requirements, etc. with regards to the privacy of your personal information, a complaint can be made by contacting us via the methods detailed below.

Ethical AI Advisory  takes such concerns seriously, and will endeavour to respond within a reasonable time to any correspondences regarding a breach of our privacy obligations.



Changes to this Privacy Policy

We reserve the right to change or update this policy from time to time. Please check our Site periodically for such changes since all information collected is subject to the policy in place at that time. Typically, we will indicate the effective/amendment date at the beginning of this policy. If we feel it is appropriate, or if the law requires, we’ll also provide a summary of changes we’ve made near the end of the new policy.


Contacting Us

If you have questions about our privacy policy or privacy practices, please contact us at:

Get In Touch

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